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Books Disguised as Cigarette Boxes.

Sure, it's a gimmick but it's a pretty gimmick! Books made to look like cigarette boxes:

As one habit dies hard, another takes hold.

The ban on smoking in public places comes into operation in the UK on July 1, 2007. Tank is launching a series of books designed to mimic cigarette packs –
the same size, packaged in flip-top cartons with silver foil wrapping and sealed in cellophane.

TankBooks pay homage to this monumentally successful piece of packaging design by employing it in the service of great literature. Cigarette packs are iconic objects, familiar, tried and tested, and over time TankBooks will become iconic objects in their own right. The launch titles are by authors of great stature – classic stories presented in classic packaging; objects desirable for both their literary merit and their unique design.
Conrad, Hemingway, Kafka , Kipling, R. L. Stevenson and Tolstoy all get their smokes. Not bad.

Via Notebookism.
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Comments

  1. Chet30/7/07 5:04 pm

    Ted - reads over smokes anytime!

    ReplyDelete
  2. Ted Mahsun30/7/07 5:08 pm

    Haha... no argument there, Chet!

    ReplyDelete
  3. Anonymous30/7/07 9:31 pm

    Anywhere i can find it in Malaysia? Huhuhuhu!

    ReplyDelete
  4. Ted Mahsun31/7/07 1:54 pm

    No idea! But will be keeping a look out for it. I'll tell ya if I find it.

    ReplyDelete
  5. Nisah Haji Haron1/8/07 10:46 am

    This is sooooo wonderfullly cute! Don't mind if I blog on this, ya Ted?

    ReplyDelete
  6. Ted Mahsun1/8/07 10:48 am

    Of course not! Please, go ahead.

    ReplyDelete

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